Why Flamin' Hot Cheetos Were the Hottest Snack of 2018 - Kitchn Two summers ago, less than six months after an eBay bidding war over a Flamin' Hot Cheeto resembling Harambe (the late Cincinnati Zoo gorilla turned Internet meme) reached upwards of $100,000, I found myself standing in a hall of mirrors filled with an assortment of oddly shaped Flamin' Hot Cheetos submitted by people all across the country. The cheese dust-covered oddities were affixed to ...